Poured soft plastics, swimbaits & creature baits. Field-tested across the Carolinas.
The Lures
Custom & traditional colors offered — choose your color on any lure.
Hand-poured paddle tail swimbaits with lifelike tail action. Deadly on largemouth around structure and drop-offs.
Hand-poured finesse worms. Texas rig, wacky rig, drop shot — these get bit everywhere.
Senko-style poured stickbaits. Natural fall action bass can't resist.
Hand-poured crawfish patterns built for flipping, pitching, and punching through cover.
Compact hand-poured chunk trailers. Perfect as jig trailers or standalone flipping baits.
Hand-poured creature-style bugs with flapping legs that trigger reaction strikes in heavy cover.
Poured soft jerkbaits with a darting, erratic action. Weightless or weighted — deadly on schooling bass.
Big 7-inch ribbon tail worms with a wide, swimming tail. A proven big-bass bait.
Hand-poured 2.5-inch urchin-style creature baits with wild tentacle legs. The hot new bass bait — poured in any color.
Proof It Works
Every soft plastic lure is poured to order. Shipping nationwide. Local pickup available in Monroe, NC.
Place Your OrderThe Craftsman
Roger Wilds doesn't run a factory. He runs a workbench. Every soft plastic lure that leaves WiCo Fishing is poured and field-tested on the lakes and rivers around Monroe, North Carolina.
From the Yadkin chain to the Catawba River to farm ponds across Union County — these lures are designed for bass by someone who knows exactly where they live and what makes them strike.
No mass production. No overseas sourcing. Just one craftsman, a pouring station, and colors mixed by hand until they're right.
Direct Checkout
Pick your baits, choose your colors, check out with PayPal. Roger pours each pack to order — ships in 3-5 business days.
Browse & Add
Pick bait types, choose your colors and optional scent. Add packs to your cart.
Check Out
Secure PayPal checkout — pay with PayPal, Venmo, or any credit card. No account needed.
Roger Pours & Ships
Each pack is poured for your order. Ships USPS Ground Advantage in 3-5 days.
Questions
Hand-poured paddle tail swimbaits, soft plastic worms, stickbaits, creature baits. Every color is mixed by hand.
Pick a bait type, choose your color, scent (optional), and quantity. Add it to your cart. Check out directly with PayPal — pay with PayPal, Venmo, or any credit card. No account required.
Every pack is poured for your order, so plan on 3-5 business days before it ships. Complex custom colors may take a bit longer. USPS Ground Advantage typically delivers in 2-5 days after that.
Flat $6.75 shipping via USPS, and free on orders over $50. Local pickup in Monroe, NC is free — just message Roger to arrange.
PayPal Checkout handles everything: pay with your PayPal account, Venmo, or any major credit/debit card as a guest. Local cash pickups are welcome — message Roger to arrange.
Custom lures are made to order — all sales are final.
Get in Touch
Want a custom color, a bulk order, or just have a question? Send Roger a message — he'll get back to you.